Mobile devices have transformed the way we live our lives, from the way we shop, get directions, find a ride, listen to music, browse the web, etc. As browsing habits have evolved with the use of mobile, so have website design practices. These are 5 ways mobile has shaped website design into what it is today.

  1. Responsive Web Design
    I would argue that this is the most important design approach when developing a new website. Responsive design allows a standard desktop website to be viewed within a variety of screen resolutions. Images are fluid, columns stack and text is resized for optimum viewing capability no matter the users screen size. See my last blog post “What is responsive web design and why should I care?” for more info.
  2. The rise of HTML 5, CSS3 & JavaScript
    Since Apple refused to adopt Adobe Flash player into their mobile devices (iPhone, iPad, iPod), HTML5, CSS3 and JavaScript now play a huge role in web design. These languages are very versatile and can be used not only to create a website but also animations throughout the site. No need to download the Adobe Flash player (everyone remembers that annoying message).
  3. Scrolling
    The most important content on a website should usually be “above the fold,” but as we become more familiar with certain mobile apps like Facebook and Instagram, we’ve become accustomed to scrolling. It’s not unusual to see a site stretch past the golden 1080 pixel height.
  4. Navigation
    The hamburger navigation (three horizontal lines) has become the universal sign for menu. Originally a mobile app design element, it became a design standard when building a responsive website. The hamburger navigation replaces the main navigation on smaller screen sizes. The hamburger navigation is now becoming quite popular on desktop screen sizes, replacing the standard menu altogether.
  5. Big clickable (tapable) areas
    My thumbs are dumb and often tap something by mistake. To curb accidental tapping, we need large buttons. Large buttons tend to draw more attention and work well when trying to navigate a website on a mobile device.

At EVR Advertising, our website development team specializes in connecting you with your target audience. Like what you see? Contact us and see how you can incorporate a vibrant online presence into your next project.