Elyse Barry, Ph.D.
Consulting Strategic Marketing & Research
Cyclist, loves kayaking the New Hampshire and Maine coasts, choral singing, and gardening
Elyse Barry has extensive experience in marketing and as a market research consultant. She specializes in using primary market research to help clients develop effective marketing strategies in the areas of new product development, market segmentation, brand identity and positioning, and customer relationship management.
Skilled at designing, executing, and interpreting customized market research studies, she is skilled at a wide range of qualitative and quantitative research methods, and has carried out numerous international studies. She has primarily consulted to Fortune 500 companies in the information technology, financial services, healthcare, telecommunications, consumer products, and professional services sectors. Some of Elyse’s clients have included AntiquesAmerica.com, Art Technology Group, AT&T, Avon, Citicorp, Chemical Bank, equifax, Ernst & Young, IBM, Infolibria, NCR, Neovision Systems, Unica del Peru, Unisys, US Web/CKS, and others. Healthcare industries clients have included: Applied Biosystems, Blue Cross of California, Glazo-SmithKline, IDX, Medical College of Virginia, MedImpact, Pharmaceutical Product development Inc. (PPDI), St. Luke’s Roosevelt Hospital.