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The Shift Toward Programmatic

The Shift Toward Programmatic

With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever before. Advanced...

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Keeping Up with Facebook – Split Testing

Keeping Up with Facebook – Split Testing

As Facebook’s Ad Manager constantly changes to adapt to consumer needs, marketers are given more opportunities to better connect with their audience. Split testing is the latest feature of Ad Manager that is allowing marketers to refine the consumer experience. Prior...

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Is Your Online Content Chasing Consumers Away?

Is Your Online Content Chasing Consumers Away?

According to WorldWideWebSize.com, there are 4.48 billion pages floating out there on the internet. That’s a lot of competition for online attention. How are you getting noticed? Content is often an afterthought when businesses redesign or launch a new website, but in...

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Is Pay Per Click Right for You?

Is Pay Per Click Right for You?

Pay per click (PPC) advertising can be highly effective, but only if you use it right. You may be leaving money on the table by avoiding the expense, or you could be spending a lot of money on something that is not going to help you achieve your marketing objectives....

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Curating Content: A Social Media Staple

Curating Content: A Social Media Staple

While posting your own created content is the most important part of having a successful social media presence, being consistent and active is essential to building an audience. So, what do you do when you can’t create enough original content? Curating reliable and...

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