Finding meaning in brands (and swords)

February 23, 2012

First stop–dictionary.com — where I find that the word is associated with both positive, negative and one obscure meaning. Brand (n) 1. Kind, grade, or make, as indicated by a stamp, trademark. 2. A mark made by burning to indicate kind, grade, make, ownership, etc. 3. A mark formerly put upon criminals with a hot [...]

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An infographic about infographics

February 16, 2012
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A priceless return on your investment

January 31, 2012

“In almost any gift-giving situation, there is some expectation of return, whether it is a tax deduction, a named building, or an enhanced reputation… For a gift to be genuinely altruistic in nature, that is, for it to demonstrate other-centered love, it must have benefit to the recipient as its primary motive and purpose, but [...]

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One tree, a symbol for many

January 19, 2012

  The Survivor Tree, a Callery pear tree, was originally planted at the World Trade Center Complex in the 1970s. Shortly after the 9/11 attacks, it was discovered in the rubble with snapped roots and a blackened truck. In 2001, the damaged tree was only eight feet tall. After being nursed back to health at [...]

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Cleaning Up With a Fresh Idea

January 12, 2012

Here’s a marketing success story for you. The Orabrush tongue cleaner case study is a remarkable example of hitting it big using creative video and YouTube Promoted Videos. I first heard the story in a presentation by Jeffrey Harmon, Orabrush marketing head.  Intrigued, I gathered more details from an Inc. Magazine article.  The short version: [...]

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What goes around goes around again

January 5, 2012

It’s easy to get swept away in the newest, the latest, and the greatest. I work in the ad business – a catalyst for attracting markets to our clients’ newest, latest, and greatest offerings. But for all the newness, I see the same old. Just a lot more of it. You call it digital or [...]

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Sights, sounds and tastes of auld

December 29, 2011

New Year’s celebrations in America are all about welcoming fresh starts, breathing a sigh of relief for a tough year gone by, and looking to the future with anticipation. Depending on your heritage and personal style – and that of your family and friends – your New Year’s celebration can take on a very different [...]

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The most famous leader of all

December 22, 2011

At this time of year, I like to stop and reflect on one of the greatest examples of legendary, dare I say mythical, leadership we’ll ever know. As a youngster, he grew up in a village where all the children were expected to develop the necessary tools to take flight as great leaders. However, many [...]

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Holiday cards: Mailbox, inbox, no box?

December 15, 2011

Holiday cards: Mailbox, inbox, no box? When I was a kid, my parents would collect all the holiday cards we received and hang them around the house. Most would include photos of the kids or stories about the past year. We’d read them together and catch up on the lives of our families and friends. [...]

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