Our Services
Brand Strategy & Development
Exceptional brands have unique positioning that sets them apart from the competition. They convey a compelling value proposition and a trustworthy brand promise.
At EVR, we specialize in crafting brands that authentically reflect your identity and stand out in the marketplace. For more than three decades, we’ve mastered the art of developing and refining brands that resonate. This solid foundation serves as the launchpad for articulating your core message and value proposition with impact. Together, we assess your online and offline brand landscape, ensuring it’s primed and polished for the for the big dance.
Get ready to tango.
How is your brand health?
Great brands express themselves with a unique voice and consistent visual identity seamlessly integrated across everything they do. Aligning business and brand strategies into a market-ready plan demands positioning and messaging that not only defines your value proposition uniquely but also resonates profoundly.
Who are you? What are your goals? What’s your voice? Are you connecting with your audience? To position your brand effectively, we’ll delve into these questions and more, uncovering where you fit in the market. Our inspiration comes from curiosity, listening and a knack for understanding what makes legendary brands tick. We understand that great marketing requires sharp vision, innovation and a lot of passionate conversation before it’s ready to roll.
Our Approach
At the core of our process lies a commitment to uncovering the pivotal ideas that resonate most deeply and weaving them into an effective strategy to shape your brand.
Central to this strategy is your brand positioning, which defines the “mental space” your brand aims to occupy in the mind of its target audience. Serving as an internal beacon, it steers the course of your company’s marketing communications strategies, programs and tactics. By emphasizing unique facets and associations, it sets your brand apart from competitors in a meaningful manner. Consider it your guiding compass, navigating the questions “Where are you now?” and “Where are you headed?”
Our process begins by working with you in a discovery phase that surveys your business and marketing environment to establish a starting point for our work. With this foundation set, we proceed to explore and articulate various aspects that collectively drive your brand positioning in the market, including:
- Audience Profiles and Personas
- Competitive Analysis
- Brand Attributes and Benefits Mapping
- Value Proposition
- Brand Essence
- Brand Personality
- Visual and Verbal Identity
