Strategy, Brand and Media Planning
Research and Strategy
We take a 360 degree, full-color, high-resolution picture of your brand and your market. We probe. We ever-so-gently expose the good, the bad and the ugly. And the opportunities.
You talk. Your market talks. We listen. We know it’s more important to be interested than interesting (although we believe we’re rather fascinating). At the heart of the conversations is how we make connections between your business and those who will buy your product or service.
We study. We dig deep, detecting details to inspire what sets your company, your product or service apart from that of your competitors.
What’s going on in the market? What are the trends? What’s the future? What are the consumer attitudes and beliefs? And what are the implications?
English please! We translate the bundle of findings into a nice, neat plan to get where you want to go. It’s a strategy in your language.
Brand Development and Management
At EVR, our approach to brand development might feel intuitive, but it’s based on comprehensive research and testing. We build strong brands by blending our innovative brand development initiatives with a mature brand practice.
We help you build brand equity by communicating the true essence of your identity. We dramatically shorten the distance between message-sent and message-received. This shortened focal length has the healthy effect of building relationships quickly.
But we don’t stop there. We stick around to help you manage your brand and its continued growth.
Media Planning, Buying and Management
Remember when advertisements could only be found on television, radio or in the newspapers? Today it’s on park benches, buses, ATMs, gas pumps, golf tees, mobile phones and, well, even urinals.
Do you know the best advertising avenues to benefit your business? We do. And we’re willing to share.
With so many options, deciding where to put your message can be overwhelming, and the decision can make or break your campaign. Fear not, we love this part.
We make sure your media mix is spot on by doing our homework before we buy. Our mature media buying practice is the only software-guided practice in the state. We don’t spend your money until we know exactly what gets communicated to whom, and then identify precisely where to reach them. It’s a very thoughtful process. This confident intelligence comes from a mix of understanding demographics, psychographics and socioeconomic profiles, lifestyle, geography, seasonality, competition, historical campaigns and goals. Buying decisions are made with one goal in mind—results.