Blue Seal Feeds

Challenge:

Create a brand for a new line of pet foods directed toward the whole health foods markets.

Solution:

We created a brand mark that engaged symbols and colors relevant to Blue Seal Feeds’ target market, created a brand name that had the ability to communicate core attributes of the product, and created a family of marketing and advertising products for a campaign targeted not only at the consumer, but also toward important pet food distributor markets. This brand launch resulted in Blue Seal’s first-ever entry into national pet food retail chains, including Petco and Petsmart. This campaign also received the highest levels of recognition at various annual trade association events.