New Hampshire Liquor and Wine Outlets

Challenge:

Create a campaign that crosses a full spectrum of wine products and origins, while establishing a unified brand platform fitting for the New Hampshire Liquor and Wine Outlets.

Solution:

We created a campaign built upon the international and national symbols conveyed through flags, music and cultural symbols. We began by standardizing the brand elements to be used, such as tribal patterns, flags and music from relevant regions of the country or the world. We developed overall guidelines to standardize use of the brand mark, its size and placement, while allowing flexibility in other features. We also introduced more refined media and media pulsing to improve advertising recall. This campaign platform provided fresh design for each sale, capitalized on brand and positioning, was backed by a solid media plan, and immediately proved its effectiveness with record-breaking sales volume throughout 2010.