Responsive Web Design is awesome.
As technology continues to evolve, it has become more and more commonplace for people to view websites on platforms other than a typical desktop computer: iPad, iPhone, Android, Windows tablets—the list goes on. For many websites, creating a version for each resolution and new device would be impossible. Responsive design takes care of this issue.
What is Responsive web design?
Responsive web design is the approach where design and development respond to the user’s screen size, orientation and platform. This practice consists of flexible grids, layouts, images and video using CSS media queries. In a nutshell, it’s a website that will automatically accommodate the end user’s screen resolution no matter the platform.
A website that retains the same look and feel on multiple devices ultimately creates better user-experience. Responsive design also eliminates the need for a secondary mobile site, cutting cost and maintenance (WINNING!).
Recommended by Google!
Google refers to responsive web design as the “industry best practice”. This is because responsive websites have one URL and the same HTML regardless of device, making it easier and more efficient for Google to crawl, index and organize content which is great for SEO and ranking. Having separate desktop and mobile sites means Google has to crawl and index multiple versions of the same website (NOT winning).
Google also prefers responsive web design because the content that lives in one location is much easier for users to share, interact and link back to.
With rapidly growing technology and countless ways to view online content, responsive web design just makes sense. Not only does it allow one website to provide a great user experience across many platforms, but it is recommended by Google. So, it has to be good. Right?