Consumers are lazy and getting lazier. People don’t want to think, they just want to know. Taking this into consideration when designing a website can be challenging.
The site design has to be cutting edge and familiar at the same time. If users have to learn a new interface or end up lost within a cumbersome navigation, they’ll quickly move on to the next site. And they’re taking their business with them.
This is all part of user experience (UX). If the user enjoys the experience, positive results will ensue. If not, no sale for you. That’s why we consider not only client needs, but user behaviors when designing a site.
Technological capabilities, especially mobile devices, give businesses a competitive advantage these days by allowing them almost unfettered access to consumers. Companies need to stay on the technological forefront by creating a great user experience with a site that formats to every device. And once you get them on to your site, you need to find a way to keep them there.
The attention span of people has become virtually nonexistent as they get overloaded with information. It is up to the user to decide which information actually matters and they only need a few seconds to gauge whether the information will be useful. Statistic Brain has a great graphic on attention spans, including this stat: 17 percent of page views last less than four seconds.
A website can attain meaningful engagement that leads to a positive conclusion through navigation animations, audio, video, sliding interaction or scrolling events. A simple rollover animation helped us recently create a fun and engaging site for one client.
Once you get a user’s attention, it’s important to maintain their positive experience by carrying these visual aesthetics throughout the site. The New York Times has done a great job of providing great content in eye-catching, multi-media packages that hold a reader’s attention.
Great user experience will keep your users engaged and make your website the ultimate destination rather than a road side attraction. By considering the needs and wants of both client and user, we are able to craft creative solutions that fulfill both parties’ needs and create measurable results.