While posting your own created content is the most important part of having a successful social media presence, being consistent and active is essential to building an audience. So, what do you do when you can’t create enough original content?
Curating reliable and engaging content from trusted sources that pertains to your business and aligns with your beliefs can augment what you produce and allow you to stay active and relevant to consumers.
Here are some tips to making sure consumers will relate with the content you are curating.
Finding content relating to current trends, or new and upcoming trends, keeps your existing followers engaged and helps you find new ones. People love talking about current events, so staying current allows you to start a conversation with them. Interacting with followers about things that interest them can positively improve their view/opinion of your business.
Fake News and Sensitive Topics
One potential issue with trending items is the chance that the story or article could be fake or misleading. Your followers will call you out and so might the parties involved in the story you just shared. Always check and verify. Here are tips from The International Federation of Library Associations and Institutions about spotting fake news:
- Investigate sources used for the piece.
- Check the authors to see if they are real and credible.
- Check to see how old the piece is.
- Double check the main facts/points of the piece.
- Make sure you can trust the source of the piece. Not sure who you can trust?
Check out this chart from Vanessa Otero designed to weed through political news sources. It’s a good graphic to show what lines up with certain beliefs and what people will trust. Designing something similar for your own industry can allow you to crystalize the sources from which you would want to curate content.
Posting about sensitive content can also get you into trouble with your followers. When you appear to be taking a side, you risk the chance of offending people who may, in turn, talk negatively about your business. If you really do want to take a side on a trending issue, be prepared for the backlash.
Spreading Out Posts/Formatting on Different Platforms
Once you find all this great information and trendy stuff to post, make sure you share it thoughtfully. All social media platforms are different when it comes to the audiences they reach, as well as the best times and ways those audiences want to hear from you. Do not post the same exact thing on each platform at the same time. Here are some tips on spreading out posts and posting on different platforms:
- Great platform for communicating with your followers, especially if they want to comment on the post.
- You can have longer/beefier posts.
- Best time to post is the middle of the day, middle of the week.
- Make sure all posts are related to you and your business.
- Short/quick posts.
- Short blurb about content you are linking or referring to.
- Tag the source of the work and use hashtags related to the content in the piece.
- Use emoji’s if you believe they are applicable and are related to the content.
- Position yourself as an industry thought leader on LinkedIn by posting your own original thoughts and sharing interesting content from other sources. When sharing from others, introduce the post with a reflective thought of some sort regarding the material.
- Similar to Facebook with post size.
- Best platform for posting information about business news and originally produced blogs.
- Best time to post is before and after work hours during the week, 7-8 a.m. and 5-6 p.m.
Things to Remember
If you are ever stuck on trying to find places to curate content, look for industry websites and trade publications or government organizations. Most offer free content that is written by professionals within the industry and also peer reviewed by other professionals in the industry. Trusted and reliable sources will make your life easy and allow your social media presence to grow.