Pete Ricci, Vice President of Creative and Digital Services for EVR, helped lead the discussion during the third annual AMI Digital Conference, March 8-9, in Chicago, Ill.

The conference features peer-led discussion that brings together some of the top digital and content strategists from agencies belonging to the Agency Management Institute. Ricci and Jim Fennell, EVR’s Director of PR and Content Services, were attending the conference for the third year.

“For all of us, digital marketing has become such a prominent part of any campaign for almost all clients,” Ricci said. “The tactics and tools may differ, but the need for a digital strategy and the content necessary to fuel that strategy is taking an increasingly larger role.”

More than 40 people representing 21 agencies from throughout the United States attended the two-day conference.

“The free-flowing format is a great way to share ideas, best practices and the vision of where digital marketing is going,” Ricci said.