In an article titled “Creating a Statewide Community College Brand,” the Higher Education Marketing Report featured EVR’s brand campaign for the Community College System of New Hampshire.
The story, written by Richard Cohen, was the lead article in the January/February 2017 edition of Higher Ed Marketing and focused on the campaign’s successful strategy of influencing traditional high schools when considering their college choices.
EVR’s creation of the collegeinthe603.com website, the eye-catching use of vibrant colors and the different media channels used to reach the target audience was explored in the article.
As noted in the article, web traffic for the seven colleges that make up the CCSNH increased by almost 10 percent. Shannon Reid, Director of Communications for the CCSNH, told Cohen that “we’ve had a relatively strong enrollment in the under 25 group when it is shrinking in the state.”
Download the full article below.