EVR Advertising has added Rochester Regional Health of Rochester, N.Y., to its healthcare division client portfolio. EVR represents healthcare clients throughout New England and nationally.

EVR has been engaged as a creative agency partner for Rochester Regional Health and will focus on the five-hospital system’s brand and service line campaigns.

In addition to playing a large role in the conceptual and creative phases of the campaigns, EVR worked on a series of TV spots that began running regionally during the Super Bowl as part of a fully integrated marketing campaign across all traditional and digital mediums. The ads can be seen on the Next is Now website created by EVR.

Headquartered in New York, Rochester Regional Health is a nationally recognized, integrated health system comprised of tertiary and acute care hospitals, a high-performing multi-specialty physician network, ambulatory campuses and immediate care sites serving Western New York, the Finger Lakes and beyond.  Globally through wholly-owned subsidiary ACM Global Laboratories, Rochester Regional Health operates in over 65 countries.

With over 16,000 employees, Rochester Regional Health is dedicated to enhancing the lives and preserving the health of communities in New York and beyond.

EVR has been honored for its healthcare marketing, earning a 2017 Communicator Award for a new website it designed and developed for Allegiant Care. EVR, named a 2017 Three Best Rated® agency in Manchester, was also recently honored with a Communicator Award for its work with Catholic Medical Center, as well as a Lamplighter Award and W3 Award for its work with Boston Medical Center HealthNet Plan.

In addition to groundbreaking healthcare client work, EVR produces award-winning work for clients in consumer products, finance and banking, utilities and higher education.