EVR Advertising is proud to welcome Melanie Richard as Media Planner and Annie McGaffigan as Account Executive.

Richard, a native of Lynnfield, Mass., plays a key role in developing and executing media plans for clients. She has a strong understanding of consumer behavior and the ability to reach audiences by incorporating traditional, digital and out-of-home media.

McGaffigan is a native of Pepperell, Mass., who spent eight years working at ad agencies in NYC developing sharp analytical skills to ensure campaigns are both innovative and profitable. Her agility, organizational skills and problem-solving nature allow her to be creative when coming up with ways to take brands to the next level.

Richard received her degree in Advertising, Public Relations and Strategic Communications from Penn State University, with minors in business and digital media trends and analytics. McGaffigan graduated from Pace University with a degree in Marketing Management.

“Melanie and Annie share the ability of being able to think both creatively and analytically. They also bring great energy that fits well with our culture,” says EVR President Jeff Eisenberg.