New York Healthcare Network Joins with Agency as Newest Healthcare Client

EVR Advertising has added the Bassett Healthcare Network to its roster of healthcare clients.

Bassett is an integrated healthcare system that provides care and services to people living in a 5,600-square-mile, 9-county region in central New York. Based in Cooperstown, N.Y., Bassett includes five hospitals, a freestanding emergency department, 40+ ambulatory health centers, convenient care and skilled nursing facilities. Bassett Medical Center, the tertiary acute care hospital for the system, offers a broad range of specialty care and maintains a strong academic program through its affiliation with Columbia University.

“Bassett has a storied history of excellence and innovation,” says Jeff Eisenberg, President of EVR Advertising. “The quality of healthcare they provide to their largely rural population is exceptional.”

As Agency of Record for the Network, EVR’s work will focus on brand development, service line campaign marketing, design, media buying and digital marketing.