Baseball player, coach and fan, crafter, cupcake baker, theatre mom
Lois brings a wide range of marketing experiences to her role as Media Director at EVR Advertising. She specializes in understanding the unique characteristics of audiences to deliver messages to them in the most effective way possible.
Lois launched her career in experiential marketing, identifying unique avenues to deliver brand messages to the ideal audience, and eventually found her true passion in marketing when digital media started to emerge.
Now, totally immersed in the media world, Lois works with brands to understand their goals and identify their audiences, using this knowledge to deliver the right message in the right place at the right time. She has worked with clients as both an account executive and digital marketing manager.
Lois received her Bachelor of Science in Social Media Marketing from SNHU in 2014.
When not in the office, you can typically find her at a baseball field either playing, coaching or watching. Lois, her husband, and their three teenagers juggle an on-the-go lifestyle with the challenge of navigating cyberspace on their smartphones, tablets and laptops while scanning for WiFi hotspots in and around their hometown of Manchester.