Beachgoer, yoga lover, coffee addict, adventure seeker
Melanie plays a key role in developing and executing media plans for clients. She maximizes exposure and audience reach by incorporating traditional, digital and out of home media on local, regional and national levels. Melanie’s ability to think analytically, innovatively and creatively, along with her understanding of consumer behavior allows her to develop effective media plans for clients.
As a Boston area native, Melanie is an avid New England sports fan and lover of seafood. In her free time, you can find her reading at the beach, trying new food, listening to live music or planning her next vacation.
Melanie earned her degree in Advertising, Public Relations and Strategic Communications from Penn State University with minors in business and digital media trends and analytics.