The Customer Journey: Optimizing KPIs at Every Stage

The Customer Journey: Optimizing KPIs at Every Stage

The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...
Why CRM & Marketing Automation are No Longer Optional

Why CRM & Marketing Automation are No Longer Optional

In an age where websites, apps and search engines can record every bit of usage data, marketers need to develop and refine the way they track, analyze and use all relevant information to better connect with their audience. This is no longer optional if you expect to...
Beyond the Click: Measuring ROI in the Modern Digital World

Beyond the Click: Measuring ROI in the Modern Digital World

Traditional methods for measuring ROI need to be adjusted to accommodate the modern, digital world we live in. To truly determine if your campaigns are profitable, you need to go beyond the click. Measuring Impressions at the Top of the Sales Funnel In life, we are...
Is Pay Per Click Right for You?

Is Pay Per Click Right for You?

Pay per click (PPC) advertising can be highly effective, but only if you use it right. You may be leaving money on the table by avoiding the expense, or you could be spending a lot of money on something that is not going to help you achieve your marketing objectives....