by Pete Ricci | Dec 17, 2018
Good marketers are enamored with metrics. The problem, however, is that marketers do not always provide the measures that are important to stakeholders, particularly the ones who control the purse strings (i.e., the C-suite). The source of the problem is that... 
by Pete Ricci | May 15, 2018
The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about... 
by Pete Ricci | Apr 9, 2018
In an age where websites, apps and search engines can record every bit of usage data, marketers need to develop and refine the way they track, analyze and use all relevant information to better connect with their audience. This is no longer optional if you expect to... 
by Pete Ricci | Jul 31, 2017
Traditional methods for measuring ROI need to be adjusted to accommodate the modern, digital world we live in. To truly determine if your campaigns are profitable, you need to go beyond the click. Measuring Impressions at the Top of the Sales Funnel In life, we are... 
by Pete Ricci | Mar 16, 2017
Pay per click (PPC) advertising can be highly effective, but only if you use it right. You may be leaving money on the table by avoiding the expense, or you could be spending a lot of money on something that is not going to help you achieve your marketing objectives....
