Is Pay Per Click Right for You?

Is Pay Per Click Right for You?

Pay per click (PPC) advertising can be highly effective, but only if you use it right. You may be leaving money on the table by avoiding the expense, or you could be spending a lot of money on something that is not going to help you achieve your marketing objectives....
Does Cost Matter to Healthcare Consumers?

Does Cost Matter to Healthcare Consumers?

As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...
Marketing Trends: Why OPM Should be Your New BFF

Marketing Trends: Why OPM Should be Your New BFF

Marketing Trends: Why OPM Should be Your New BFF The marketing world has always been flush with acronyms. So many that marketer Jeff Bullas was able to compile a list of about 149 of them. Seems each new trend comes along with a diverse set of buzz-worthy terms: ROI,...
Content, Concept and Messaging: Thoughts From BOLO

Content, Concept and Messaging: Thoughts From BOLO

The annual BOLO (Be On the Look Out) Digital Marketing Conference recently held in Tempe, Ariz., helped reinforce what truly drives digital marketing heading into 2016: Content, Concept and Messaging. Digital’s spot in the world of marketing continues to grow and...