Content is Trumping Advertising

Content is Trumping Advertising

Donald Trump dominated news programming during the 2016 presidential buildup, often times leading the 6 o’clock headlines with comments like the ones he made in December about restricting Muslims from entering the country. And when the talking heads were done...
Placing Media in a New Hampshire Political Window

Placing Media in a New Hampshire Political Window

Buying media for clients in New Hampshire during the height of the political season is kind of like being one of the candidates relegated to the undercard of the Republican debates. The messages may be great, but you have to work a little harder and smarter to get...
Hit your sponsorship out of the park

Hit your sponsorship out of the park

Sponsorships have become one of the “most important weapons in the more than $100 billion world of advertising.” There are many opportunities on which businesses can capitalize, including sponsoring teams, events, arenas, etc. Sponsorships are interactive and...
Is an unpaid internship worth it?

Is an unpaid internship worth it?

YES. But let’s not get ahead of ourselves. I started working at EVR Advertising just about a month ago as–take a guess–an unpaid intern! Before working here, I was (and will be next year as well) an unpaid intern for the Athletics Department at UNH. I’m considering...