How to Ramp up Your Video Production

How to Ramp up Your Video Production

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
Back to the Future: Creative Needs to Step Up

Back to the Future: Creative Needs to Step Up

Digital marketing has surged into the advertising world like a tsunami. And as this revolution was unfolding, the creative side of the industry took a back seat to tactics… search marketing, programmatic, web platforms, social media, blogs and marketing automation....
The 3-Year Plan for Building Your Brand

The 3-Year Plan for Building Your Brand

A strong brand with differentiated market positioning, top-of-mind awareness and consumer loyalty is a required foundation for a successful and growing business. That we know. But let’s say your brand isn’t exactly where you want it to be. So you do the research,...
The End of Dumb Digital Marketing

The End of Dumb Digital Marketing

In our fast-moving world of digital marketing, articles can quickly become outdated. But that’s not the case for Ben Wood’s “The End of Dumb Digital Marketing.” Wood, now the director of agencies for Facebook, was the global president of the iProspect network, one of...
Brand Standards: What’s Guiding You?

Brand Standards: What’s Guiding You?

Maybe it’s a change of font or a slightly different shade of color on a flyer. Perhaps, it’s the tone of voice in a press release that is not quite the same. When various people within your company change your message and/or the way it is presented, even in the most...