The 3-Year Plan for Building Your Brand

The 3-Year Plan for Building Your Brand

A strong brand with differentiated market positioning, top-of-mind awareness and consumer loyalty is a required foundation for a successful and growing business. That we know. But let’s say your brand isn’t exactly where you want it to be. So you do the research,...
The End of Dumb Digital Marketing

The End of Dumb Digital Marketing

In our fast-moving world of digital marketing, articles can quickly become outdated. But that’s not the case for Ben Wood’s “The End of Dumb Digital Marketing.” Wood, now the director of agencies for Facebook, was the global president of the iProspect network, one of...
Brand Standards: What’s Guiding You?

Brand Standards: What’s Guiding You?

Maybe it’s a change of font or a slightly different shade of color on a flyer. Perhaps, it’s the tone of voice in a press release that is not quite the same. When various people within your company change your message and/or the way it is presented, even in the most...
Why Is Healthcare So Far Behind in Digital Marketing?

Why Is Healthcare So Far Behind in Digital Marketing?

The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...
Take Advantage of Apple’s Latest Decision

Take Advantage of Apple’s Latest Decision

Wednesday’s announcement that Apple was allowing ad-blocking apps for Safari, its iOS9 mobile browser, was seen by industry observers as a shot across the bow of rival Google. As BetaNews executive director Joe Wilcox sees it, Apple’s move is a way to cut into Google...