What Sports Teaches Us about Business Ethics

What Sports Teaches Us about Business Ethics

Updated 10/5/18 In a 2013 article entitled Let’s face it: Hall of Fame is a Mess, Jayson Stark scrutinizes how the cloud of performance-enhancing drugs led to no player being elected to baseball’s Hall of Fame that year despite a star-studded Hall of Fame ballot that...
How to Make Video Fit Into Your Budget

How to Make Video Fit Into Your Budget

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
Back to the Future: Creative Needs to Step Up

Back to the Future: Creative Needs to Step Up

Digital marketing has surged into the advertising world like a tsunami. And as this revolution was unfolding, the creative side of the industry took a back seat to tactics… search marketing, programmatic, web platforms, social media, blogs and marketing automation....
The 3-Year Plan for Building Your Brand

The 3-Year Plan for Building Your Brand

A strong brand with differentiated market positioning, top-of-mind awareness and consumer loyalty is a required foundation for a successful and growing business. That we know. But let’s say your brand isn’t exactly where you want it to be. So you do the research,...
The End of Dumb Digital Marketing

The End of Dumb Digital Marketing

In our fast-moving world of digital marketing, articles can quickly become outdated. But that’s not the case for Ben Wood’s “The End of Dumb Digital Marketing.” Wood, now the director of agencies for Facebook, was the global president of the iProspect network, one of...