Brand Standards: What’s Guiding You?

Brand Standards: What’s Guiding You?

Maybe it’s a change of font or a slightly different shade of color on a flyer. Perhaps, it’s the tone of voice in a press release that is not quite the same. When various people within your company change your message and/or the way it is presented, even in the most...
Why Is Healthcare So Far Behind in Digital Marketing?

Why Is Healthcare So Far Behind in Digital Marketing?

The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...
Take Advantage of Apple’s Latest Decision

Take Advantage of Apple’s Latest Decision

Wednesday’s announcement that Apple was allowing ad-blocking apps for Safari, its iOS9 mobile browser, was seen by industry observers as a shot across the bow of rival Google. As BetaNews executive director Joe Wilcox sees it, Apple’s move is a way to cut into Google...
Five Takeaways from the 2015 NESHCo Conference

Five Takeaways from the 2015 NESHCo Conference

Marketing strategists gathered in Boston recently for the New England Society for Healthcare Communications to discuss the latest changes, trends and tactics in healthcare marketing. Here are five of my takeaways from industry insiders: 1. Be strategic in managing...

Ten Things Healthcare Marketers are Talking About

Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: You can’t engage people who don’t believe they need your services and the fact is that people have an overly rosy picture of...