Your Consumers Are Confused

It’s Time to Get Serious About Marketing Quality Measures As we continue into reform and a consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend, it’s the reality. Outcomes transparency is the new currency and we all...
Bridge the Marketing and Sales Divide!

Bridge the Marketing and Sales Divide!

Do marketing and sales functions work well together at your business?  Is there communication? Are you taking full advantage of the skills and the hard work that is being done by each? If not, you’re not performing nearly as well as you could if marketing and sales...
SO MUCH MORE! than a TV ad

SO MUCH MORE! than a TV ad

Every good advertisement has hidden potential beyond its original intent.  Angles that can extend the core need into new marketing avenues.  Here’s an example of doing just that by thinking bigger. A few months ago, Nashua Community College began talking to us about a...
Evaluate the talent in your dugout

Evaluate the talent in your dugout

With baseball in full swing, the book “Moneyball” catches my eye on the bookshelf. But my mind does not think about baseball, the main context of the story. I think about the book’s real takeaway. The one about putting together a successful team. Sports teaches us a...

Top Ten List: Marketing Leadership in NH

I recently participated in a panel discussion on “Transformational Leadership” organized by the good folks at Sojourn Partners. Russ Ouellette, Heather Ramsey and Debra Leclair put together what, based on the feedback, turned out to be a very educational and...