Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now

5 Hospital Marketing Campaigns to Launch Now

The New Year is here and that means it’s time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care...
The 3-Year Plan for Building Your Brand

The 3-Year Plan for Building Your Brand

A strong brand with differentiated market positioning, top-of-mind awareness and consumer loyalty is a required foundation for a successful and growing business. That we know. But let’s say your brand isn’t exactly where you want it to be. So you do the research,...
Healthcare Social Stats You Need to Know

Healthcare Social Stats You Need to Know

From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.