Does the Traditional Press Release Still Have Value?

Does the Traditional Press Release Still Have Value?

Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and...
PR in the Digital Age: A Powerful Marketing Tool

PR in the Digital Age: A Powerful Marketing Tool

We know that social media has changed the way we communicate. We also know the digital age has forced traditional media to re-invent itself. These seismic shifts in communications have in turn changed public relations. Modern PR needs to do more than enhance the image...
Managing Crisis: 5 Steps to Avoid a PR Disaster

Managing Crisis: 5 Steps to Avoid a PR Disaster

When Pepsi stood by a tone-deaf protest ad and United Airlines was slow making amends for dragging a passenger off a plane, anyone who has ever dealt with crisis management took note. Having worked with clients on crisis management strategies ranging from sex scandals...
A Winning Campaign: Community Service Reveals Character

A Winning Campaign: Community Service Reveals Character

Our work with clients is varied, from building campaigns, producing radio and television spots to pushing out press releases. Each job is different, all are challenging. But none of those jobs have ever included pulling brush from a yard. That changed when I recently...