by Kathryn O'Neil | Dec 18, 2019
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes.... 
by Kathryn O'Neil | Sep 20, 2019
Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial... 
by Kathryn O'Neil | May 7, 2018
No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or, are you buried... 
by Kathryn O'Neil | Oct 12, 2017
Facebook’s value as a link between businesses and consumers is increasing. The social media giant unveiled a new option on Sept. 21 that makes it easier than ever for businesses to stay connected with consumers who have a demonstrated interest in their product or...
