by Kelly Nylander | Jan 3, 2019
You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82... 
by Kelly Nylander | Aug 16, 2018
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager... 
by Kelly Nylander | Jun 14, 2018
Social media is constantly shifting and we have to keep up. Here are a few changes we are seeing and what they could mean to you. Amid all the recent changes, Rob Goldman, Facebook’s Vice President of Ads does a good job in this Q&A outlining how advertisers can... 
by Kelly Nylander | Mar 9, 2018
Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have... 
by Kelly Nylander | Feb 5, 2018
Reaching consumers through social media is already challenging to brands, and now Facebook is making it a little more difficult. The social media giant started 2018 by announcing it has changed its newsfeed algorithm to prioritize personal posts and limit brand...
