by Kelly Nylander | Jul 20, 2020
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,... 
by Kelly Nylander | Jun 18, 2019
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than... 
by Kelly Nylander | Apr 24, 2019
When YouTube was launched in 2005, it largely served as an online library of videos created mainly by individual users who delighted in showing the world the antics of their children and pets, with little thought of making a profit or establishing a brand. Today,... 
by Kelly Nylander | Jan 3, 2019
You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82... 
by Kelly Nylander | Aug 16, 2018
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
