Personas – Know Your Customers

Personas – Know Your Customers

Data and marketing tools allow us to be more precise than ever when targeting consumer audiences. Take advantage. We have always relied on demographics, geographics and psychographics to shape the profile of consumers. Those are still in place, but an approach that is...
6 Tips for Getting Started with Content Marketing

6 Tips for Getting Started with Content Marketing

Content marketing can be beneficial for businesses and brands if it is well executed. However, many marketing professionals who are unfamiliar with content marketing don’t know where to begin to develop a successful plan. Or, they understand the concept but don’t know...
Managing your online reputation

Managing your online reputation

When I want to learn about a business, the first thing I do is open Google and do an online search. I review the results on the first page and form an opinion about them. This decision will ultimately decide if I move forward and do business with that company. While...