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How Are You Marketing Primary Care?

How Are You Marketing Primary Care?

by Lisa Wallace, Account Manager, EVR Healthcare | Dec 17, 2020

According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts

How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts

by Lisa Wallace, Account Manager, EVR Healthcare | Oct 22, 2020

According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
How to Elevate Your Healthcare Communications During COVID-19

How to Elevate Your Healthcare Communications During COVID-19

by Lisa Wallace, Account Manager, EVR Healthcare | Jul 9, 2020

Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting

Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting

by Lisa Wallace, Account Manager, EVR Healthcare | Mar 13, 2020

You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...

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