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How Baby Boomers Are Changing the Way We Market Senior Living

How Baby Boomers Are Changing the Way We Market Senior Living

by Mackenzie Fraser | Jan 7, 2021

When the World Wide Web was launched to the public in 1991, Baby Boomers were in their 30s and 40s and in the prime of their careers. Now, as they head into retirement almost 30 years later, Baby Boomers have been fully immersed in the digital age, full participants...
Six Ways to Enhance Your Social Media Marketing to Seniors

Six Ways to Enhance Your Social Media Marketing to Seniors

by Mackenzie Fraser | Nov 25, 2020

Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Effectively Use Digital Advertising in Senior Living Marketing

How to Effectively Use Digital Advertising in Senior Living Marketing

by Mackenzie Fraser | Sep 9, 2020

Adversity forces change. Change creates opportunity. And those who recognize opportunity in these changing times will not only survive—they will thrive. When COVID-19 turned into a global pandemic, one of the hardest-hit business sectors was senior living communities....

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Most Recent Posts

  • How Baby Boomers Are Changing the Way We Market Senior Living January 7, 2021
  • How Are You Marketing Primary Care? December 17, 2020
  • Six Ways to Enhance Your Social Media Marketing to Seniors November 25, 2020
  • Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community November 20, 2020

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