Social Media: How Are You Responding to Customer Complaints?

Social Media: How Are You Responding to Customer Complaints?

It’s Thanksgiving Day and this gets tweeted at you. What do you do? The customer service hotline is a thing of the past. It takes too long and you can’t lodge a complaint while a mile up in the air. More and more people turn to social media when something goes wrong....
Marketing to the ‘Unreachable’ Audience of TV Watchers

Marketing to the ‘Unreachable’ Audience of TV Watchers

The appeal of being in this digital age of marketing is that everything is supposed to be measurable. However, if a recent study is accurate, we may not be as locked-in on some audiences as we think. According to a 2017 study by Omnicom Media Group and Hearts &...