How Chatbots are improving the Customer Experience

How Chatbots are improving the Customer Experience

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
SEO or PPC? How are You Being Found?

SEO or PPC? How are You Being Found?

Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...
Content Marketing: 5 Takeaways from Internet Summit 2017

Content Marketing: 5 Takeaways from Internet Summit 2017

Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
Keeping Up with Facebook – Split Testing

Keeping Up with Facebook – Split Testing

As Facebook’s Ads Manager constantly changes to adapt to consumer needs, marketers are given more opportunities to better connect with their audience. Take for example the split testing feature that was unveiled to all in 2017. The feature, which allows marketers to...