by Mariah Ehrgott | Nov 26, 2018
As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves... 
by Mariah Ehrgott | Oct 15, 2018
Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter... 
by Mariah Ehrgott | Aug 9, 2018
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search... 
by Mariah Ehrgott | Feb 26, 2018
Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is... 
by Mariah Ehrgott | Mar 31, 2017
As Facebook’s Ads Manager constantly changes to adapt to consumer needs, marketers are given more opportunities to better connect with their audience. Take for example the split testing feature that was unveiled to all in 2017. The feature, which allows marketers to...
