by Mariah Ehrgott | May 8, 2019
Lara Lee, a former Harley-Davidson executive and national speaker on customer-centric innovation, recently wrote in an article for Forbes that “When companies focus first on meeting the needs of the people they serve, they don’t have to spend big money to...
by Mariah Ehrgott | Nov 26, 2018
As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
by Mariah Ehrgott | Oct 15, 2018
Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter...
by Mariah Ehrgott | Aug 9, 2018
Budgets have limits, so how are you spending your money when it comes to being found online?Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...
by Mariah Ehrgott | Feb 26, 2018
Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
