How to Get User-Generated Content from Your Customers

How to Get User-Generated Content from Your Customers

User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you’ll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it...
What Should Your Social Media Be Saying Right Now?

What Should Your Social Media Be Saying Right Now?

Where social media was once a supplemental piece to your overall brand strategy, it has now become one of the most crucial forms of communication your organization can deliver. It needs to be done, done now and done well—no pressure. This is because social media is...