Survey Says… How are We Processing Consumer Information?

Survey Says… How are We Processing Consumer Information?

Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...
Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
The 10 Media Channels Consuming Users

The 10 Media Channels Consuming Users

If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
Media Trends: New Ways to Reach Your Audience

Media Trends: New Ways to Reach Your Audience

If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...