by Sarah Soucy | Jul 11, 2019
Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...
by Sarah Soucy | Apr 10, 2019
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. Will traditional have a long-term role and if so, what will it be? Let’s start with a couple of...
by Sarah Soucy | Oct 1, 2018
In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
by Sarah Soucy | Aug 28, 2018
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
by Sarah Soucy | Jul 17, 2018
If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...
