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What Sports Teaches Us about Business Ethics

What Sports Teaches Us about Business Ethics

Updated 10/5/18 In a 2013 article entitled Let’s face it: Hall of Fame is a Mess, Jayson Stark scrutinizes how the cloud of performance-enhancing drugs led to no player being elected to baseball’s Hall of Fame that year despite a star-studded Hall of Fame ballot that...

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Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...

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How to Make Video Fit Into Your Budget

How to Make Video Fit Into Your Budget

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...

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The Shift Toward Programmatic

The Shift Toward Programmatic

Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...

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The 10 Media Channels Consuming Users

The 10 Media Channels Consuming Users

If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...

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Social Media Trends: More New Ways to Connect

Social Media Trends: More New Ways to Connect

Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...

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SEO or PPC? How are You Being Found?

SEO or PPC? How are You Being Found?

Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging....

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Media Trends: New Ways to Reach Your Audience

Media Trends: New Ways to Reach Your Audience

If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...

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