How to Ramp up Your Video Production
Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
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The Shift Toward Programmatic
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...
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The 10 Media Channels Consuming Users
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
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Social Media Trends: More New Ways to Connect
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
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SEO or PPC? How are You Being Found?
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging....
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Media Trends: New Ways to Reach Your Audience
If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...
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Back to the Future: Creative Needs to Step Up
Digital marketing has surged into the advertising world like a tsunami. And as this revolution was unfolding, the creative side of the industry took a back seat to tactics… search marketing, programmatic, web platforms, social media, blogs and marketing automation....
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Creative Design Elements to Improve the User Experience (UX)
User goes to a website. User is confused trying to navigate the site. User leaves. Brands can become so focused on plastering their message across their website, they let the needs of the user fall by the wayside. A good User Experience (UX) design puts the needs of...
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Social Media: What’s New and Why You Need to Know
Social media is constantly shifting and we have to keep up. Here are a few changes we are seeing and what they could mean to you. Amid all the recent changes, Rob Goldman, Facebook’s Vice President of Ads does a good job in this Q&A outlining how advertisers can...
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The Customer Journey: Optimizing KPIs at Every Stage
The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...
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