Keeping New Hampshire’s Hotels Safe
Tourism is a $5 billion industry in New Hampshire and making sure our hotels are inviting places for travelers is paramount to keeping the industry strong. This can be accomplished in many ways, whether it’s improving infrastructure or finding better ways to promote...
Industry News Alert: Facebook Removes Gray Verification Badges
As of October 29th, Facebook has removed gray verification badges from pages. The gray badge, similar to the blue verification badges many of us are more familiar with, was a symbol of authenticity for small- and medium-sized businesses. This was a company’s proof...
Why New Hampshire?
Marketing in New Hampshire is a specialty of EVR Advertising. We are an in-state resource for New Hampshire businesses who appreciate their marketing agency being nearby, and we provide valuable expertise to out-of-state businesses looking for local familiarity and...
The Business of AI is About to Boom. Are You Ready?
Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...
5 Signs it’s Time to Redesign Your Website
Is your website looking a little dated? Is your content dry? Are your analytics less than ideal? Are you generating any new leads? And what about that mobile bounce rate? Well-built, easy to use websites are a primary way to improve your company’s growth. There are...
Survey Says… How are We Processing Consumer Information?
Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...
Our 2019 NESHCo Survey Says: Healthcare Slow in Embracing New Digital Marketing Tactics
We reached out to over 100 attendees of the 2019 New England Society of Healthcare Communications (NESHCo) annual conference to get their thoughts about digital budgets and strategies. Here’s what we asked: Which digital channels are you using in 2019? Where are you...
You Need to Get Your Audience’s Opinion
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...
Blog Writing: Is Longer Better?
In this world of social media and content on-demand, you’ve been told that your audience’s attention span is short and growing shorter. To stay in the game, the thinking goes, you need shorter content to match. For certain platforms, this may make sense. Twitter was...
How Should You Be Growing Your Online Community? Hint: Content
Lara Lee, a former Harley-Davidson executive and national speaker on customer-centric innovation, recently wrote in an article for Forbes that “When companies focus first on meeting the needs of the people they serve, they don't have to spend big money to attract new...
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