Lara Lee, a former Harley-Davidson executive and national speaker on customer-centric innovation, recently wrote in an article for Forbes that “When companies focus first on meeting the needs of the people they serve, they don't have to spend big money to attract new...

If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...

The number one goal of content marketing is to position yourself as an expert in your industry, right? People will be more inclined to buy your goods and services if you’re a leader—or so the theory goes. But as the internet has exploded over the past three decades,...

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...