Put the ‘Letter’ in Your Newsletter
If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...
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Stop Trying to Be an Expert, We Have Enough of Them. Strive for This…
The number one goal of content marketing is to position yourself as an expert in your industry, right? People will be more inclined to buy your goods and services if you’re a leader—or so the theory goes. But as the internet has exploded over the past three decades,...
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You Don’t Need a Video Crew to Start Shooting
You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...
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Marketing Metrics: Meet Goals and Gain Support from the C-suite
Good marketers are enamored with metrics. The problem, however, is that marketers do not always provide the measures that are important to stakeholders, particularly the ones who control the purse strings (i.e., the C-suite). The source of the problem is that...
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How Chatbots are improving the Customer Experience
As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
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Don’t Fall Behind on Social Media Marketing: 5 Tactics You Need to Use
Being able to connect with your target audience is the key to social media marketing. Telling a story that resonates starts a conversation. It’s through that two-way conversation that we can best generate further engagement. Here are the 5 Essentials of Successful...
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From Metrics to Insight: Turning Data into Strategic Decisions
Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter...
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What Sports Teaches Us about Business Ethics
Updated 10/5/18 In a 2013 article entitled Let’s face it: Hall of Fame is a Mess, Jayson Stark scrutinizes how the cloud of performance-enhancing drugs led to no player being elected to baseball’s Hall of Fame that year despite a star-studded Hall of Fame ballot that...
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Media Trends: Informed Choices Start with Data
In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
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How to Make Video Fit Into Your Budget
Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
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