Social Scene: Are You Keeping Up with Social Media?
Social media is constantly shifting and we have to keep up. Here are a few changes we are seeing and what they could mean to you. Amid all the recent changes, Rob Goldman, Facebook’s Vice President of Ads does a good job in this Q&A outlining how advertisers can...
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The Customer Journey: Optimizing KPIs at Every Stage
The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...
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5 Things to Ask when Choosing an SEO Partner
No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or,...
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Integrated Media Planning: What Channels Matter to Your Audience?
Connecting brands with their target audiences has never been more precise. Media planners have the ability to optimize their targeting using the right digital and traditional channels to reach the right demographics. Developing the perfect blend, however, can be a...
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Why CRM & Marketing Automation are No Longer Optional
In an age where websites, apps and search engines can record every bit of usage data, marketers need to develop and refine the way they track, analyze and use all relevant information to better connect with their audience. This is no longer optional if you expect to...
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Graphic Design Through the Years
Alois Senefelder was a debt-ridden playwright trying to find a way to publish his play when he invented the lithograph in the 1790s. He could never have imagined how his invention set in motion a series of events that advanced graphic design, advertising, the arts and...
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Golden Age of Facebook Advertising
Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
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Content Marketing: 5 Takeaways from Internet Summit 2017
Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
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Social Media: How Are You Responding to Customer Complaints?
It’s Thanksgiving Day and this gets tweeted at you. What do you do? The customer service hotline is a thing of the past. It takes too long and you can’t lodge a complaint while a mile up in the air. More and more people turn to social media when something goes wrong....
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How Voice Search is Changing Search Engine Optimization
We understand the reasons why voice search has become so popular. It’s easy. It’s convenient. And it’s getting more technologically advanced as time goes on. Voice search is also changing how marketers develop their search engine optimization (SEO) strategies. People...
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