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Insights from inside the minds of a creative agency. Buckle up.
You Don’t Need a Video Crew to Start Shooting

You Don’t Need a Video Crew to Start Shooting

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...

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Today’s Healthcare: How to Market “Value”

Today’s Healthcare: How to Market “Value”

In a previous blog, “Does Cost Matter to Healthcare Consumers”, we cited the lack of correlation between access to healthcare price information and spending less on medical procedures. The reasons for this revealed that much work remains in changing the culture of...

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Healthcare Marketing: Your Consumers Are Confused

Healthcare Marketing: Your Consumers Are Confused

It’s Time to Get Serious About Marketing Quality Measures As we continue to reform our consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend—it’s the reality. We all know that information is power, and the future of...

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What Sports Teaches Us about Business Ethics

What Sports Teaches Us about Business Ethics

Updated 10/5/18 In a 2013 article entitled Let’s face it: Hall of Fame is a Mess, Jayson Stark scrutinizes how the cloud of performance-enhancing drugs led to no player being elected to baseball’s Hall of Fame that year despite a star-studded Hall of Fame ballot that...

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Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...

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