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Insights from inside the minds of a creative agency. Buckle up.
You Need to Get Your Audience’s Opinion

You Need to Get Your Audience’s Opinion

It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...

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Blog Writing: Is Longer Better?

Blog Writing: Is Longer Better?

In this world of social media and content on-demand, you’ve been told that your audience’s attention span is short and growing shorter. To stay in the game, the thinking goes, you need shorter content to match. For certain platforms, this may make sense. Twitter was...

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Does the Traditional Press Release Still Have Value?

Does the Traditional Press Release Still Have Value?

Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and...

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Put the ‘Letter’ in Your Newsletter

Put the ‘Letter’ in Your Newsletter

If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...

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You Don’t Need a Video Crew to Start Shooting

You Don’t Need a Video Crew to Start Shooting

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...

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