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Graphic Design Through the Years

Graphic Design Through the Years

Alois Senefelder was a debt-ridden playwright trying to find a way to publish his play when he invented the lithograph in the 1790s. He could never have imagined how his invention set in motion a series of events that advanced graphic design, advertising, the arts and...

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Golden Age of Facebook Advertising

Golden Age of Facebook Advertising

Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...

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Siri, What Do I Need to Know About Voice Search?

Siri, What Do I Need to Know About Voice Search?

We understand the reasons why voice search has become so popular. It’s easy. It’s convenient. And it’s getting more technologically advanced as time goes on. Voice search is also changing how marketers develop their search engine optimization (SEO) strategies. People...

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4 Web Design Tips that Produce Marketing Results

4 Web Design Tips that Produce Marketing Results

Your website design says a lot about your company and it has a measurable effect on how your customers react to you. It doesn't have to be flashy, but it does need to be valuable. Users today have every reason to get what they need and move on, so it's pivotal that...

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The 3-Year Plan for Building Your Brand

The 3-Year Plan for Building Your Brand

A strong brand with differentiated market positioning, top-of-mind awareness and consumer loyalty is a required foundation for a successful and growing business. That we know. But let’s say your brand isn’t exactly where you want it to be. So you do the research,...

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