BLOG |
Insights from inside the minds of a creative agency. Buckle up.
The Customer Journey: Optimizing KPIs at Every Stage

The Customer Journey: Optimizing KPIs at Every Stage

The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...

read more
5 Things to Ask when Choosing an SEO Partner

5 Things to Ask when Choosing an SEO Partner

No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or,...

read more
Why CRM & Marketing Automation are No Longer Optional

Why CRM & Marketing Automation are No Longer Optional

In an age where websites, apps and search engines can record every bit of usage data, marketers need to develop and refine the way they track, analyze and use all relevant information to better connect with their audience. This is no longer optional if you expect to...

read more
Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...

read more
Graphic Design Through the Years

Graphic Design Through the Years

Alois Senefelder was a debt-ridden playwright trying to find a way to publish his play when he invented the lithograph in the 1790s. He could never have imagined how his invention set in motion a series of events that advanced graphic design, advertising, the arts and...

read more
Golden Age of Facebook Advertising

Golden Age of Facebook Advertising

Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...

read more
Ehrgott, Nylander Reach the Internet Summit

Ehrgott, Nylander Reach the Internet Summit

EVR Digital Marketing Specialist Mariah Ehrgott and Social Media Strategist Kelly Nylander recently joined thousands of digital marketers for the two-day Internet Summit in Raleigh, N.C. “How brands communicate with people is constantly changing,” Ehrgott says. “To...

read more

Archives

Categories

Free Downloads