Graphic Design Through the Years

Graphic Design Through the Years

Alois Senefelder was a debt-ridden playwright trying to find a way to publish his play when he invented the lithograph in the 1790s. He could never have imagined how his invention set in motion a series of events that advanced graphic design, advertising, the arts and...
Golden Age of Facebook Advertising

Golden Age of Facebook Advertising

Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
When Out of Home Follows You Home

When Out of Home Follows You Home

In an ever changing advertising world, we have seen a variety of traditional channels adapt digitally with streaming radio, TV, and even digital newspapers. Out Of Home (OOH) advertising is following suit in a refreshing way that makes it a valuable marketing tool....
The End of Dumb Digital Marketing

The End of Dumb Digital Marketing

In our fast-moving world of digital marketing, articles can quickly become outdated. But that’s not the case for Ben Wood’s “The End of Dumb Digital Marketing.” Wood, now the director of agencies for Facebook, was the global president of the iProspect network, one of...