Golden Age of Facebook Advertising

Golden Age of Facebook Advertising

Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
Content Marketing: 5 Takeaways from Internet Summit 2017

Content Marketing: 5 Takeaways from Internet Summit 2017

Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
Facebook Update: Custom Audiences- Offline Option

Facebook Update: Custom Audiences- Offline Option

Facebook’s value as a link between businesses and consumers is increasing. The social media giant unveiled a new option on Sept. 21 that makes it easier than ever for businesses to stay connected with consumers who have a demonstrated interest in their product or...
10 Content Marketing Methods You Should Be Using

10 Content Marketing Methods You Should Be Using

Today’s content marketing is about providing substance with style. Consumers no longer want to be overtly sold on a brand; they want to be informed and educated about the things that matter most to them. They also want to be entertained. Doing it right means providing...