Golden Age of Facebook Advertising

Golden Age of Facebook Advertising

Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
Content Marketing: 5 Takeaways from Internet Summit 2017

Content Marketing: 5 Takeaways from Internet Summit 2017

Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
Facebook Update: Custom Audiences- Offline Option

Facebook Update: Custom Audiences- Offline Option

Facebook’s value as a link between businesses and consumers is increasing. The social media giant unveiled a new option on Sept. 21 that makes it easier than ever for businesses to stay connected with consumers who have a demonstrated interest in their product or...