Marketing to the ‘Unreachable’ Audience of TV Watchers

Marketing to the ‘Unreachable’ Audience of TV Watchers

The appeal of being in this digital age of marketing is that everything is supposed to be measurable. However, if a recent study is accurate, we may not be as locked-in on some audiences as we think. According to a 2017 study by Omnicom Media Group and Hearts &...
The End of Dumb Digital Marketing

The End of Dumb Digital Marketing

In our fast-moving world of digital marketing, articles can quickly become outdated. But that’s not the case for Ben Wood’s “The End of Dumb Digital Marketing.” Wood, now the director of agencies for Facebook, was the global president of the iProspect network, one of...
The Shift Toward Programmatic

The Shift Toward Programmatic

With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever before. Advanced...
Keeping Up with Facebook – Split Testing

Keeping Up with Facebook – Split Testing

As Facebook’s Ads Manager constantly changes to adapt to consumer needs, marketers are given more opportunities to better connect with their audience. Take for example the split testing feature that was unveiled to all in 2017. The feature, which allows marketers to...
Is Your Online Content Chasing Consumers Away?

Is Your Online Content Chasing Consumers Away?

According to WorldWideWebSize.com, there are 4.48 billion pages floating out there on the internet. That’s a lot of competition for online attention. How are you getting noticed? Content is often an afterthought when businesses redesign or launch a new website, but in...