The Shift Toward Programmatic

The Shift Toward Programmatic

Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...
Social Media Trends: More New Ways to Connect

Social Media Trends: More New Ways to Connect

Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
Media Trends: New Ways to Reach Your Audience

Media Trends: New Ways to Reach Your Audience

If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...
Back to the Future: Creative Needs to Step Up

Back to the Future: Creative Needs to Step Up

Digital marketing has surged into the advertising world like a tsunami. And as this revolution was unfolding, the creative side of the industry took a back seat to tactics… search marketing, programmatic, web platforms, social media, blogs and marketing automation....
Marketing to the ‘Unreachable’ Audience of TV Watchers

Marketing to the ‘Unreachable’ Audience of TV Watchers

The appeal of being in this digital age of marketing is that everything is supposed to be measurable. However, if a recent study is accurate, we may not be as locked-in on some audiences as we think. According to a 2017 study by Omnicom Media Group and Hearts &...