Put the ‘Letter’ in Your Newsletter

Put the ‘Letter’ in Your Newsletter

If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...
Why Is Healthcare So Far Behind in Digital Marketing?

Why Is Healthcare So Far Behind in Digital Marketing?

The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...
Takeaways from the AMI Digital Conference

Takeaways from the AMI Digital Conference

The new face of digital marketing is a strikingly familiar one. That was evident when EVR joined a group of agencies gathered in Chicago recently for a digital conference hosted by the Agency Management Institute. The room was filled with digital marketing directors...