The 10 Media Channels Consuming Users

The 10 Media Channels Consuming Users

If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
The Customer Journey: Optimizing KPIs at Every Stage

The Customer Journey: Optimizing KPIs at Every Stage

The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...
10 Content Marketing Methods You Should Be Using

10 Content Marketing Methods You Should Be Using

Today’s content marketing is about providing substance with style. Consumers no longer want to be overtly sold on a brand; they want to be informed and educated about the things that matter most to them. They also want to be entertained. Doing it right means providing...
Website shelf life: What factors dictate change?

Website shelf life: What factors dictate change?

Is your website looking a little outdated these days? Is the content dry? What do the analytics look like? Are you generating any leads? How about that mobile bounce rate? Many factors come into play when deciding whether or not to redesign a website. Here are six key...