Does the Traditional Press Release Still Have Value?

Does the Traditional Press Release Still Have Value?

Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and...
You Don’t Need a Video Crew to Start Shooting

You Don’t Need a Video Crew to Start Shooting

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...
How Chatbots are improving the Customer Experience

How Chatbots are improving the Customer Experience

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...