Put the ‘Letter’ in Your Newsletter

Put the ‘Letter’ in Your Newsletter

If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...
You Don’t Need a Video Crew to Start Shooting

You Don’t Need a Video Crew to Start Shooting

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...
How Chatbots are improving the Customer Experience

How Chatbots are improving the Customer Experience

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
The Customer Journey: Optimizing KPIs at Every Stage

The Customer Journey: Optimizing KPIs at Every Stage

The decision to purchase a product or service is not a single step. Regardless if you’re selling a widget or bariatric surgery, the sales funnel illustrates how a customer moves through the buying process, from prospect to customer. The information you gather about...