How Chatbots are improving the Customer Experience

How Chatbots are improving the Customer Experience

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...
Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
4 Web Design Tips that Produce Marketing Results

4 Web Design Tips that Produce Marketing Results

Your website design says a lot about your company and it has a measurable effect on how your customers react to you. It doesn’t have to be flashy, but it does need to be valuable. Users today have every reason to get what they need and move on, so it’s...
Evoking Emotion: Using Color to Develop Brand Identity

Evoking Emotion: Using Color to Develop Brand Identity

How vital is color to brand identity and marketing campaigns? According to one study, 84 percent of consumers say color weighs more heavily than any other influence to our senses when buying a product. Why are sale signs bright red? Because red is often a cue for...