Media Trends: Informed Choices Start with Data

Media Trends: Informed Choices Start with Data

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
How to Make Video Fit Into Your Budget

How to Make Video Fit Into Your Budget

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
The 10 Media Channels Consuming Users

The 10 Media Channels Consuming Users

If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
Media Trends: New Ways to Reach Your Audience

Media Trends: New Ways to Reach Your Audience

If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...
Video Micro Moments and How They Can Work for You

Video Micro Moments and How They Can Work for You

People want information when they need it and they don’t want to wait. Are you going be there to provide it to them? Micro moments are those fleeting moments in the day when people want information instantaneously, usually on a mobile platform. These moments are part...
Placing Media in a New Hampshire Political Window

Placing Media in a New Hampshire Political Window

Buying media for clients in New Hampshire during the height of the political season is kind of like being one of the candidates relegated to the undercard of the Republican debates. The messages may be great, but you have to work a little harder and smarter to get...