The Shift Toward Programmatic

The Shift Toward Programmatic

Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...
The 10 Media Channels Consuming Users

The 10 Media Channels Consuming Users

If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
Media Trends: New Ways to Reach Your Audience

Media Trends: New Ways to Reach Your Audience

If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...
When Out of Home Follows You Home

When Out of Home Follows You Home

In an ever changing advertising world, we have seen a variety of traditional channels adapt digitally with streaming radio, TV, and even digital newspapers. Out Of Home (OOH) advertising is following suit in a refreshing way that makes it a valuable marketing tool....
Marketing to the ‘Unreachable’ Audience of TV Watchers

Marketing to the ‘Unreachable’ Audience of TV Watchers

The appeal of being in this digital age of marketing is that everything is supposed to be measurable. However, if a recent study is accurate, we may not be as locked-in on some audiences as we think. According to a 2017 study by Omnicom Media Group and Hearts &...