Beyond the Click: Measuring ROI in the Modern Digital World

Beyond the Click: Measuring ROI in the Modern Digital World

Traditional methods for measuring ROI need to be adjusted to accommodate the modern, digital world we live in. To truly determine if your campaigns are profitable, you need to go beyond the click. Measuring Impressions at the Top of the Sales Funnel In life, we are...
Marketing Trends: Why OPM Should be Your New BFF

Marketing Trends: Why OPM Should be Your New BFF

Marketing Trends: Why OPM Should be Your New BFF The marketing world has always been flush with acronyms. So many that marketer Jeff Bullas was able to compile a list of about 149 of them. Seems each new trend comes along with a diverse set of buzz-worthy terms: ROI,...
Hashtag (#) Survival Guide

Hashtag (#) Survival Guide

Twitter launched in 2006; by 2014, “Hashtag” was officially added to Webster’s Dictionary. Now hashtags seem to be everywhere and networks have not been shy about jumping on board. ABC has been using #TGIT since 2014 for its Thursday lineup along with branded hashtags...
Snapchat Made Easy: Four Ways to Connect with Your Audience

Snapchat Made Easy: Four Ways to Connect with Your Audience

Connecting with your audience through social media is no longer optional. 78 percent of people in the United States have a social media profile, an increase of 54 percent in less than 10 years. The strategy is obvious, but finding the right network for the right...