Siri, What Do I Need to Know About Voice Search?

Siri, What Do I Need to Know About Voice Search?

We understand the reasons why voice search has become so popular. It’s easy. It’s convenient. And it’s getting more technologically advanced as time goes on. Voice search is also changing how marketers develop their search engine optimization (SEO) strategies. People...
Beyond the Click: Measuring ROI in the Modern Digital World

Beyond the Click: Measuring ROI in the Modern Digital World

Traditional methods for measuring ROI need to be adjusted to accommodate the modern, digital world we live in. To truly determine if your campaigns are profitable, you need to go beyond the click. Measuring Impressions at the Top of the Sales Funnel In life, we are...
Is Pay Per Click Right for You?

Is Pay Per Click Right for You?

Pay per click (PPC) advertising can be highly effective, but only if you use it right. You may be leaving money on the table by avoiding the expense, or you could be spending a lot of money on something that is not going to help you achieve your marketing objectives....