Social Media in 2020: 4 Ways to Better Connect

Social Media in 2020:
4 Ways to Better Connect

Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
Back to the Future: Ad Creative Needs to Step Up

Back to the Future:
Ad Creative Needs to Step Up

As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
Social Media in 2020: 4 Ways to Better Connect

How Content Makes or Breaks Social Media Success

As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect...