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Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Effectively Use Digital Advertising in Senior Living Marketing
Adversity forces change. Change creates opportunity. And those who recognize opportunity in these changing times will not only survive—they will thrive. When COVID-19 turned into a global pandemic, one of the hardest-hit business sectors was senior living communities....
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
Back to the Future:
Ad Creative Needs to Step Up
As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative... How Content Makes or Breaks Social Media Success
As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect...Free Downloads
