by Megan Schneider | Apr 21, 2020
Social media use in the U.S. has increased dramatically since the month of March. On Facebook and Instagram, active users in the U.S. increased by 2.5% and 3.7%, respectively. This may not sound like a lot, but when you consider this accounts for a 5.7 million active... 
by Megan Schneider | Apr 2, 2020
Where social media was once a supplemental piece to your overall brand strategy, it has now become one of the most crucial forms of communication your organization can deliver. It needs to be done, done now and done well—no pressure. This is because social media is... 
by Kathryn O'Neil | Dec 18, 2019
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes.... 
by Franklin Nyamwange | Dec 5, 2019
Limited budget. Limited time. So many social media channels. How can you best use the time and money you are devoting to your social media? Answer these 10 questions to see if you are taking advantage of the best practices on five of the most popular social media... 
by Megan Schneider | Nov 25, 2019
As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect... 
by Megan Schneider | Oct 30, 2019
As of October 29th, Facebook has removed gray verification badges from pages. The gray badge, similar to the blue verification badges many of us are more familiar with, was a symbol of authenticity for small- and medium-sized businesses. This was a company’s proof...
