How to Get User-Generated Content from Your Customers

How to Get User-Generated Content from Your Customers

User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you’ll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it...
Social Media in 2020: 4 Ways to Better Connect

Social Media in 2020:
4 Ways to Better Connect

Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
What Should Your Social Media Be Saying Right Now?

What Should Your Social Media Be Saying Right Now?

Where social media was once a supplemental piece to your overall brand strategy, it has now become one of the most crucial forms of communication your organization can deliver. It needs to be done, done now and done well—no pressure. This is because social media is...
Need an SEO Boost? Start with Social Media Integration

Need an SEO Boost? Start with Social Media Integration

It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes....