by Kelly Nylander | Jun 18, 2019
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...
by Jourdain Bell | Oct 30, 2018
Being able to connect with your target audience is the key to social media marketing. Telling a story that resonates starts a conversation. It’s through that two-way conversation that we can best generate further engagement. Here are the 5 Essentials of Successful...
by Kelly Nylander | Aug 16, 2018
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
by Kelly Nylander | Jun 14, 2018
Social media is constantly shifting and we have to keep up. Here are a few changes we are seeing and what they could mean to you. Amid all the recent changes, Rob Goldman, Facebook’s Vice President of Ads does a good job in this Q&A outlining how advertisers can...
by Kelly Nylander | Mar 9, 2018
Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
by Mae Hunt | Feb 15, 2018
It’s Thanksgiving Day and this gets tweeted at you. What do you do? The customer service hotline is a thing of the past. It takes too long and you can’t lodge a complaint while a mile up in the air. More and more people turn to social media when something goes wrong....
