by Kathryn O'Neil | Dec 18, 2019
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes.... 
by Megan Schneider | Nov 25, 2019
As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect... 
by Megan Schneider | Oct 30, 2019
As of October 29th, Facebook has removed gray verification badges from pages. The gray badge, similar to the blue verification badges many of us are more familiar with, was a symbol of authenticity for small- and medium-sized businesses. This was a company’s proof... 
by Kelly Nylander | Jun 18, 2019
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than... 
by Jourdain Bell | Oct 30, 2018
Being able to connect with your target audience is the key to social media marketing. Telling a story that resonates starts a conversation. It’s through that two-way conversation that we can best generate further engagement. Here are the 5 Essentials of Successful...
