by Jim Fennell | Mar 27, 2019
Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and... 
by Jourdain Bell | Oct 30, 2018
Being able to connect with your target audience is the key to social media marketing. Telling a story that resonates starts a conversation. It’s through that two-way conversation that we can best generate further engagement. Here are the 5 Essentials of Successful... 
by Jeff Eisenberg | Sep 13, 2018
Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing... 
by Kelly Nylander | Aug 16, 2018
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager... 
by Kelly Nylander | Jun 14, 2018
Social media is constantly shifting and we have to keep up. Here are a few changes we are seeing and what they could mean to you. Amid all the recent changes, Rob Goldman, Facebook’s Vice President of Ads does a good job in this Q&A outlining how advertisers can... 
by Kelly Nylander | Mar 9, 2018
Advertising before the dawn of digital and social media was relatively straightforward: identify your audience, develop a campaign, place it where your audience was and hope it connected in a positive way. However, in our contemporary era of online marketing, we have...
